Communications that build trust, transparency and long-term societal value
Shaping a more trustworthy future for your organisation
Alison Sharpe Consulting provides strategic communications services that enable organisations to earn the trust they need to prosper in today’s fast-changing society.
We work in partnership with clients to design and deliver integrated communications programmes that build organisational trust, create greater transparency and grow long-term societal value. From helping organisations (re)discover and realise their purpose, and improve their dialogue with key audiences, through to building clear and honest narratives that capture the essence of their brands, we work with clients to help them adapt and respond to an ever-complex and emerging future.
Today, trust in business is at a historically low ebb. This should concern us all because business is the wealth engine that funds all aspects of society. For any organisation, showing that it exists for the benefit of all its important relationships – creating shared value along the way – is what will ultimately lift it towards long-term survival and success.
Alison is a seasoned and values-driven professional with more than twenty years’ experience in the fields of reputation, communications and marketing, and strong people and project management skills. She loves inspiring people to think differently and building organisational stories that ‘tell it as it is’.
Before forming her own business, Alison was a Corporate Affairs Director at PwC. In that role she was responsible for championing the firm’s trust agenda in the wake of the global financial crisis, engaging a range of different groups on actions needed to build public trust. In earlier years, Alison led PwC’s Media Relations and Thought Leadership teams and enjoyed a secondment to Demos, one of Britain’s leading cross-party think tanks. Before joining PwC, Alison held a European Communications role at Deloitte, prior to which she managed its UK press office. Alison began her career in Public Affairs at the RSPB, Europe’s largest wildlife conservation charity, and followed this with a spell at Profile Public Relations, an issues-based communications consultancy.
A business graduate with professional qualifications in research and marketing, Alison is an RSA Fellow and a member of both the Chartered Institute of Marketing and Chartered Institute of Public Relations. She is also a member of the City of London’s Trust Advisory Group.
What others say
A successful, cohesive and fulfilled society needs a thriving and sustainable business ecosystem. A new sense of shared purpose is emerging
This article was first published in the February/March 2019 UK edition of Accounting and Business magazine.
Read ‘The What, The Why and The How of Purpose’ in a report by the CMI in association with Blueprint for Better Business. I enjoyed being interviewed for it by authors Dr Victoria Hurth, University of Plymouth, and Professor Jaideep Prabhu and Charlie Ebert of Judge Business School Cambridge.
This blog first appeared here on the Responsible City blog, an initiative led by the City of London Corporation as part of its Business of Trust programme, led by the Lord Mayor of London.