“Purpose is the fundamental essence of an organisation”

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Read ‘The What, The Why and The How of Purpose’ in a report by the CMI in association with Blueprint for Better Business. I enjoyed being interviewed for it by authors Dr Victoria Hurth, University of Plymouth, and Professor Jaideep Prabhu and Charlie Ebert of Judge Business School Cambridge.

Whatever the values might be, that’s what starts to land it for people. You can then start translating those values into behaviours. Then incentivising those behaviours. That’s all part of landing the purpose. Alison Sharpe, independent consultant on organisational trust and purpose, formerly Director, Corporate Affairs, at PwC.

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