More about Alison

Some examples of Alison’s work in championing PwC’s trust agenda and engaging others, include:

  • the development of an ‘ideas engine’ – an informal think tank to place a central focus on the issue of trust
  • the trust ‘mini battles’ and Spark debates – internal discussions with PwC’s employees on trust
  • the Building Public Trust debates – discussions with leaders and future leaders of public, private and third-sector organisations
  • citizens’ ‘juries’ and focus groups on trust – to understand views from the public
  • a student crowd-sourcing competition around university campuses on ‘Trust in Business’

Alongside her role in building ‘The trustworthy organisation model’ – a PwC tool used to measure organisational trustworthiness – Alison’s work was key to securing PwC’s role as project advisor to the World Economic Forum on its ‘Leadership, trust and economic performance’ initiative, and was a driving force in generating today’s recognition of PwC’s shared purpose. Alison also led a pilot to calibrate a reputation intelligence tool for the professional services sector.

Most recently she was responsible for the team who led the transformation of PwC’s flagship Building Public Trust Awards, recognising and celebrating organisations’ societal contribution and impact.